Nita’s tremendous area of work started with a vast amount of production designing in the advertising sector. She designed visual brand identities for over 250 commercial films for international food manufacturers, personal care products and textiles. Switching styles from appearing sensual to funky-looking picturization suiting different sorts of themes, Nita acclaimed her dexterity in the field of production designing. A lot of advertising campaigns required logo designing, which fell into the her competence in graphic delineations.
Being a responsible and client-centered professional, Nita works closely with the directors exemplifying all aspects of production and script to capture accuracy. Her embellishing skills have remunerated her with more than 10 award winning short films for corporate firms and several other short films made for tackling social causes.
A lot of her experience has gone into designing for non-profit organizations. She seeks great enjoyment in working with independent cinema and has worked as a designer for more than 5 fiction and independent award winning films. Being an Art director for numerous international brands makes her grasp in her work more secure and trusted.
Nita’s colossal experience in the world of media and art is endless and hard to put together in a single bio. She finished her education in 1985 and has been working wonders ever since. She loves to explore newly developed affirmations of art like, print designing. She is skilled in photoshop, illustrating and corel draw and encapsulating stories told by the living and survived people is one of her many avocations.
1985 – 1989
Sr. Visualiser MAPP Advertising
Art Direction for 3 major advertising campaigns for Gwalior Suitings featuring Mansoor Ali Khan Pataudi and Sharmila Tagore. Production design for the films and art direction for the press campaign and other print media like posters
Art direction for press advertising of Tejoo brand Leather products for the European export market